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Professional Mentoring

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"NURTURING THE EXPLAINERS"
How Mentoring Works Inside the IJNR Community of Fellows

Selecting Protégés — All journalists who participate as Fellows in one of IJNR's expedition-style Institutes are automatically eligible to apply to become protégés in IJNR’s mentoring program. Applying is voluntary. No fees are charged. There is no prescribed limit to the number of participants, nor does IJNR restrict the amount of time participants may remain active in the program.

Building Baselines — The IJNR staff develops "baselines" of performance-related information about each journalist chosen to participate in the year-round mentoring effort. Baseline information includes personal interviews, written self-evaluations and a collection of representative work samples.

Identifying Needs — Interpreting this information helps the IJNR staff to assess each journalist's background, work experience, interviewing abilities, investigative skills and familiarity with a range of topics and issues. The Fellows themselves often ask for help in covering specific topics, such as rural sprawl, water consumption, energy development, public-lands management, fish biology, logging practices and farming methods.

Recruiting Mentors — More than 30 IJNR Fellows currently serve as volunteer mentors in the program. All are highly accomplished veterans who express a sincere interest in helping other journalists to improve. The staff carefully pairs each mentor with another IJNR Fellow who has been selected to become a protégé in the program. Each pair develops its own descriptive goals and plans. Most pairs communicate frequently by phone and email. IJNR also encourages face-to-face meetings when practical. At least twice a year, the pairs are asked to revisit and update the goals and to assess how much progress has been made.

Assessing Progress — In addition, the staff supports the pair by gathering and assessing examples of coverage produced by the protégés. These "fresh" work samples are compared to pre-Institute works. To assess the quality and other characteristics of each journalist’s coverage, the team staff applies several descriptive criteria. These criteria were developed by a team of prominent journalists and news executives and were subsequently tested for about three years as part of IJNR’s assessment of 285 dailies in the North American West:

IJNR Criteria for Assessing Quality of Coverage

Accuracy —
Do the stories describe and explain significant issues accurately?

Fairness —
• Does the journalist consistently provide a range of worthy viewpoints in the stories?
• Does the journalist acknowledge credible evidence contrary to the story’s main point?

Relevance —
• Are stories on these issues presented in ways that are clearly significant, relevant and interesting to the audience?

Context —
• Do the stories provide sufficient context (historic, scientific, economic, political, legal or cultural) to help audiences reach sound conclusions and judgments?

Depth —
• Do stories go beyond routine events and predictable quotes to reflect thorough explanation and analysis?
• Do the stories cite relevant historical roots of current developments, issues and trends?
• Do the stories examine scope, consequences, results and broader implications?

Effectiveness —
• Do the stories provide a useful basis for building public awareness of issues or trends?

Substance —
• Do the stories refrain from superficial or trivial portrayal of complex, serious topics?

In American newsrooms, mentoring used to be a strong tradition. Accomplished, unselfish veterans willingly coached, critiqued and inspired younger and less experienced journalists, thereby sustaining from one generation to the next the essential habits and standards of the craft. In recent decades, as such coaching and nurturing practices have waned, the overall quality of American journalism has declined. So has the quality of work life for most journalists.

Especially since the 1980s, the ever-rising pressures of ownership consolidation in the news business have induced a survivalist mode of thinking and behavior in many newsrooms. Incentives are fewer for veteran journalists to help the less prepared and less confident ones. The former view the latter as lesser-paid competitors in a shrinking workplace. Many owners are increasingly more interested in cutting costs than in breaking and getting to the bottom of important stories. The news cycle, now closer to 24 minutes than 24 hours, feeds and distorts itself with hasty and generally shallow reports. Many of the craft's veterans feel they cannot afford to take time away from their own news "output" to mentor others among the news staff. Many of the inexperienced feel overwhelmed by the frantic grind.

The decline of mentoring is especially troublesome for journalists who cover natural resources and the environment.

This beat comes with extra layers of complexity and context—economic, scientific, legal, technological, regulatory, political, historical, cultural and ethical. Learning curves are often longer and steeper. Environment-news issues themselves have been simmering or smoldering, often for decades or even centuries, and they are likely to persist for a long time to come. Perhaps the most daunting factor is the sense of isolation that environment-beat journalists typically face in newsrooms.

In response to these workplace conditions, IJNR has developed a program of structured and sustained mentoring.

These mentoring efforts complement the learning experiences that journalists gain during the expedition-style programs that we call Institutes. Having worked with hundreds of editors and reporters since 1995, IJNR is convinced that the vast majority of journalists hunger for more knowledge of the subjects they cover—and for more skills as storytellers. Rarely is that appetite greater—or more neglected—than among reporters assigned to cover agriculture, fisheries, forestry and rural-community development. On such beats as these, even experienced journalists generally lack sufficient preparation to cover a broad and increasingly complicated range of trends and issues.

IJNR aims to expand professional development and raise standards in coverage.

Better journalism depends on better journalists. Without frequent, constructive feedback from talented peers, journalists rarely improve. Retaining good journalists, helping them continue to grow and preventing their disillusionment are high priorities for IJNR.

At the same time, higher standards are indispensable to increasing public awareness, community-level understanding and informed decision-making.

IJNR's mentoring efforts have demonstrated that persistent encouragement and nurturing can help journalists become better informed and more aware, thus making their "voices" more reliable and trustworthy. IJNR seeks to help reporters and editors develop their own abilities to shape coverage that offers deeper context, greater breadth of reputable sources, and clearer presentation of central ideas.

 
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